Hey, I'm Alouette, the founder of Lark Digital. My journey into the realm of design began as a child, with dreams of becoming a designer and an unquenchable thirst for creativity. Although a detour led me through the corporate world, the artist within me never ceased to beat. I am a testament to following one's passion for artistic rebellion.
My approach to design is one of exploration and rule-breaking. While the design world has its fundamentals, I believe in stepping beyond conventional boundaries. To stand out, one must dare to be different. My designs are not just creations; they are explorations, ventures into the unknown, extracting inspiration from the world's vastness, not just the beaten path of existing brands. I yearn to create experiences that empower businesses and cause reactions in their audiences. The kind that inspires and drives growth.
My design palate is influenced by a blend of Art Nouveau's organic forms, the clean lines of Minimalism, and the bold geometry of Art Deco. But don't let these labels confine your expectations. Like a chameleon, my style adapts, evolves, and embraces flexibility. I am excited when finding new styles and techniques, particularly when blending or clashing two styles to create something new.
One of my creative outlets is painting a series of anatomical hearts. These aren't just hearts; they are canvases where disparate worlds collide - the clockwork heart, the heart enveloped by octopus tentacles, guitars with flowers. It explores juxtaposition, blending the seemingly unblendable, much like how I approach branding - fusing elements to create something uniquely captivating. I love to escape the daily grind in my painting and explore worlds that only I can create.
When not immersed in the design world, I am a rower, slicing through the waters like a badass Viking. The hiking trails of Devon are my muse, and the rhythmic oars in the water are my meditation. My love for music knows no bounds; it's as diverse as my design inspirations. And then there's reading, my escape into worlds unseen, fueling my imagination and broadening my creative horizons.
At Lark Digital, we see design as more than just pixels and palettes. It's an amalgamation of art, strategy, and audacious creativity. Our work is a dance of passion and precision, where every design decision is infused with intention and purpose.
I created the business amidst the pandemic when the world was seemingly coming to an end; I looked through the mayhem and saw where I wanted to be once we started picking up the pieces again and found myself a new beginning. Almost 3 years later, I'm still learning every day - I yearn to continue to learn and find something beautiful about never fully knowing. Life is full of lessons and inspiration, and there's always something else around the corner to explore.
Lark Digital is your ally to all the bold, ambitious souls looking to make their mark. We don't just create brands; we create experiences. I invite you to join us on this exhilarating journey of discovery to craft a brand presence that's as unique and dynamic as you are.
In storytelling and design, every name carries a weight, a story, a piece of the soul behind it. So, you might wonder, "Why 'Lark' for Lark Digital?" The answer to this question is not just a matter of branding but a reflection of a personal journey.
When thinking of a name for the business, it needed to encapsulate the brand's essence, its vision, and, importantly, a piece of myself. And in this quest, there emerged a name that resonated with a deep sense of identity and purpose – "Lark."
You see, 'Alouette' – that's me, the heart and soul behind Lark Digital. In a twist of poetic beauty, 'Alouette' translates to 'Lark' in English. The lark, known for its melodic and high-pitched song, symbolises the dawn of a new day, a bearer of hope and new beginnings.
It embodied what I envisioned for my brand – to be a beacon of creativity and innovation, much like the lark heralds the new day with its song. In the world of branding and design, where uniqueness and creativity are paramount, 'Lark' stands as a testament to the artistry and aspiration that fuels our work.
As 'Lark' continues to spread its wings, soaring through the realms of creativity and digital artistry, it carries with it a story – a story of passion, identity, and transformation. It's a story that goes beyond the confines of traditional branding, inviting you to embark on a journey of discovery and innovation.
So, there you have it – the tale behind 'Lark.' It's more than just a name; it's a piece of my heart, a melody of creativity, and a promise of new horizons in digital branding.
Join us at Lark Digital, where every design is a song, every brand is a story, and every project is a new dawn.